Founders

People who build practical AI habits.

Our founders blend commercial strategy and deep technical delivery to help teams ship real outcomes.

Headshot of Alex McCuaig

Alex McCuaig

  • AI Laymen (until 6 months ago).
  • Former Agency CEO, MD.
  • International BD and partnerships leader.
  • Creative and corporate strategy consultant.
  • Delivered creative solutions for brands including Carlsberg, Yahoo, O2, Sky TV, Nike, EDF and the Dubai Government.
Headshot of Simon Cummin

Simon Cummin

  • Nearly 20 years working in tech, from event tech to B2B digital transformation tools.
  • Training neural networks, vision models, and harnessing cloud AI APIs to make applications.
  • Promotes ethical, efficient use of AI in projects.
  • Experience across global brands like The Fat Duck, CNN, and Lamborghini.

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